Amazon integration

Amazon integration: list, match and sync

Launch on Amazon faster with ASIN to SKU matching, real-time stock control, a built-in repricer and every Amazon order in one list alongside your other channels.

[Real SurfSeller screenshot: Amazon listings with ASIN matching and stock by channel]

How it works

Connect Amazon in three steps

  1. 01

    Connect Seller Central

    Link your Amazon Seller Central account to SurfSeller in a few clicks.

  2. 02

    Match ASINs to your SKUs

    Map your catalogue to Amazon ASINs, whether you start from scratch or an existing catalogue.

  3. 03

    Sell and sync

    SurfSeller updates stock and prices and pulls in orders automatically.

Features

What SurfSeller does on Amazon

  • The same product catalogue used for all your channels
  • FBM and FBA listings managed in one place
  • Unlimited ASINs per product
  • Compliance certification marks added to listings automatically
  • Oversells prevented with fast updates and stock allocation
  • Pan-EU ready: every EU region and currency, IOSS and VAT
  • Built-in repricer with Buy Box seeking options
  • Minimum and maximum price protection
  • Different pricing for FBM, FBA and business listings
  • Despatch and tracking sent straight to Amazon
  • Better profit figures from settled fee values

One catalogue for Amazon and everywhere else

Keep titles, descriptions, images and prices in one place. Update once and SurfSeller pushes the change to Amazon and every other channel.

[Screenshot: product record with Amazon listing fields]

Win more of the Buy Box

The repricer watches competing offers around the clock and moves your price within the minimum and maximum you set, separately for FBM, FBA and business listings.

[Screenshot: Amazon repricer settings]

See your real Amazon profit

Amazon sends estimated fees with each order. SurfSeller fetches the final settled fees within 24 hours of despatch, so your margins are accurate.

[Screenshot: order profit with settled Amazon fees]

Amazon integration questions

Does SurfSeller support Amazon FBA?

Yes. You can manage FBA and FBM listings in one place, search FBA orders, report on FBA sales and set different repricing rules for FBA offers.

Can one product have several ASINs?

Yes. Each product in SurfSeller can link to unlimited ASINs, which helps when the same item is listed under different pages or regions.

Which Amazon marketplaces can I sell on?

Amazon UK and the EU marketplaces, plus Ireland, Sweden, Poland, Egypt, Singapore and South Africa on request.

Is the Amazon repricer an extra cost?

No. The repricer is included in SurfSeller Unlimited along with every other feature.

See SurfSeller with your own channels

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